{"id":1379,"date":"2019-09-17T12:00:00","date_gmt":"2019-09-17T12:00:00","guid":{"rendered":"https:\/\/accord.galambos-dev.com\/?p=1379"},"modified":"2020-11-15T17:47:32","modified_gmt":"2020-11-15T22:47:32","slug":"prove-your-companys-value-through-storytelling","status":"publish","type":"post","link":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/","title":{"rendered":"Prove Your Company&#8217;s Value Through Storytelling"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Your story is your point of differentiation<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In a recent article by Meghan Daniels of Axial entitled \u201cHow Buyers Evaluate Risk: Due Diligence 101,\u201d she speaks to the specific process of due diligence, or uncovering and evaluating risk, noting the dozens of considerations, tangible and intangible, which should be taken into account when evaluating whether a transaction is a good fit.&nbsp;This process not only looks to confirm the accuracy of the information a company has provided, but also to unearth any potential risks not detailed, whether intentionally or unintentionally.<\/p>\n\n\n\n<p>This article provides a valuable list of specific areas covered in the due diligence process, and a laundry list of documentation often required. This information is extremely relevant as it is important to get your house in order before you look for funding. The more complete your information, the faster the transaction. The more transparent you are with your information, the less likely the deal will stall. The more thorough you are, the more the lender can craft the financing deal that best fits your need.<\/p>\n\n\n\n<p>But\u2014all the numbers, statistics, charts, and diagrams in the world can\u2019t tell your businesses entire story. There are many aspects of a business that simply don\u2019t show up on a balance sheet. Stories are what create differentiators to&nbsp;make your business memorable, compelling, and worth investing in. Especially when your lender is on the edge of a decision that could make the difference for your company\u2019s growth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Bringing back stories to the forefront<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When people think of your business, what story comes to mind? There are stories behind the reason your business exists, why you&#8217;ve developed specific products and services, and why you seek to grow. Your story and being able to articulate it matters when looking for financing.<\/p>\n\n\n\n<p>\u201cA good story makes you feel something and is universal. They want to grasp your values and your commitment to excellence; be inspired and intrigued. Storytelling is the most powerful way to convey these ideas,\u201d stated Mark Truby, Vice President of Communications, Ford Motor Company.<\/p>\n\n\n\n<p>One of the most classic examples of a brand story is Nike. Nike has leveraged storytelling for decades. It\u2019s been twenty years since Nike launched the &#8216;Just Do It&#8217; slogan with a commercial all about Michael Jordan\u2019s career, with no mention of the brand until the closing seconds. This was one of the first times a company showed that what would really make a lasting impression and help to build the brand, was an authentic story. Nike is now the world\u2019s most valuable apparel brand, with a brand value of over $30&nbsp;billion. Richard Haigh, Managing Director of Brand Finance, commented: \u201cNike\u2019s bold marketing makes it stand out in a busy marketplace of sportswear apparel brands. In a time when customers look for experiences and emotional connection, Nike\u2019s offering comes with unambiguous messages and values that people can rally behind.\u201d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Storytelling enhances a company\u2019s financial value<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There\u2019s more proof that a smart storytelling strategy can raise perceived value. About 10 years ago, the Significant Objects literary and anthropological experiment \u201cdemonstrated that the effect of narrative on any given object\u2019s subjective value could be measured objectively.\u201d The hypothesis was that \u201cstories are a driver of emotional value&nbsp;and can transform insignificant objects into significant ones.\u201d In this experiment, the researchers listed insignificant objects on eBay along with heartfelt and well-written stories about the item. The items, which were originally purchased at a garage sale for no more than $1.50 each, resold for nearly $8,000.<\/p>\n\n\n\n<p>The most successful companies in the world have stories strongly linked to both a sense of purpose and meaning. Think Apple, Ben &amp; Jerry\u2019s, Google, Tesla, Disney. Storytelling and brand value are tightly linked because there is no better way to connect and engage. The ability to tell a good story is essential and can make or break a company\u2019s ability to showcase its value and obtain financing. A business may truly have a better product or service, but in the end,&nbsp;decision-making is much more emotional&nbsp;than it is logical.<\/p>\n\n\n\n<p><em>This is the first of a two-part series. <a href=\"https:\/\/accordfinancial.com\/staging\/latest\/2019\/09\/creating-a-powerful-investor-story\/\">Click here to read part 2<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stories engage our lives. We attend movies and plays, we read novels, we watch TV, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3615,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"location":[],"class_list":["post-1379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>09\/17\/2019 | Prove Your Company&#039;s Value Through Storytelling | Accord Financial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"09\/17\/2019 | Prove Your Company&#039;s Value Through Storytelling | Accord Financial\" \/>\n<meta property=\"og:description\" content=\"Stories engage our lives. We attend movies and plays, we read novels, we watch TV, and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Accord Financial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/accordfinancialcorp\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-17T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-15T22:47:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/accordfinancial.com\/staging\/wp-content\/uploads\/2020\/09\/accord-news-2019-prove-companys-value.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brooks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@accordfincorp\" \/>\n<meta name=\"twitter:site\" content=\"@accordfincorp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brooks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/prove-your-companys-value-through-storytelling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/prove-your-companys-value-through-storytelling\\\/\"},\"author\":{\"name\":\"Brooks\",\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/#\\\/schema\\\/person\\\/3351adeeb8bc595a40071cc72dd44d41\"},\"headline\":\"Prove Your Company&#8217;s Value Through Storytelling\",\"datePublished\":\"2019-09-17T12:00:00+00:00\",\"dateModified\":\"2020-11-15T22:47:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/prove-your-companys-value-through-storytelling\\\/\"},\"wordCount\":710,\"image\":{\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/prove-your-companys-value-through-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/accord-news-2019-prove-companys-value.jpg\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/prove-your-companys-value-through-storytelling\\\/\",\"url\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/prove-your-companys-value-through-storytelling\\\/\",\"name\":\"09\\\/17\\\/2019 | Prove Your Company's Value Through Storytelling | Accord Financial\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/prove-your-companys-value-through-storytelling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/prove-your-companys-value-through-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/accord-news-2019-prove-companys-value.jpg\",\"datePublished\":\"2019-09-17T12:00:00+00:00\",\"dateModified\":\"2020-11-15T22:47:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/#\\\/schema\\\/person\\\/3351adeeb8bc595a40071cc72dd44d41\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/prove-your-companys-value-through-storytelling\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/prove-your-companys-value-through-storytelling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/prove-your-companys-value-through-storytelling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/accord-news-2019-prove-companys-value.jpg\",\"contentUrl\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/accord-news-2019-prove-companys-value.jpg\",\"width\":2400,\"height\":1600,\"caption\":\"accord news 2019 prove companys value\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/prove-your-companys-value-through-storytelling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prove Your Company&#8217;s Value Through Storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/#website\",\"url\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/\",\"name\":\"Accord Financial\",\"description\":\"Business Loans &amp; Asset Based Lending\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/#\\\/schema\\\/person\\\/3351adeeb8bc595a40071cc72dd44d41\",\"name\":\"Brooks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e1ff102abfae0c699844535ea3bed5ded558d412b5c8f0a72d1fb5c9293c487?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e1ff102abfae0c699844535ea3bed5ded558d412b5c8f0a72d1fb5c9293c487?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e1ff102abfae0c699844535ea3bed5ded558d412b5c8f0a72d1fb5c9293c487?s=96&d=mm&r=g\",\"caption\":\"Brooks\"},\"sameAs\":[\"https:\\\/\\\/accordfinancial.com\\\/staging\"],\"url\":\"https:\\\/\\\/accordfinancial.com\\\/staging\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"09\/17\/2019 | Prove Your Company's Value Through Storytelling | Accord Financial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/","og_locale":"en_US","og_type":"article","og_title":"09\/17\/2019 | Prove Your Company's Value Through Storytelling | Accord Financial","og_description":"Stories engage our lives. We attend movies and plays, we read novels, we watch TV, and...","og_url":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/","og_site_name":"Accord Financial","article_publisher":"https:\/\/www.facebook.com\/accordfinancialcorp\/","article_published_time":"2019-09-17T12:00:00+00:00","article_modified_time":"2020-11-15T22:47:32+00:00","og_image":[{"width":2400,"height":1600,"url":"https:\/\/accordfinancial.com\/staging\/wp-content\/uploads\/2020\/09\/accord-news-2019-prove-companys-value.jpg","type":"image\/jpeg"}],"author":"Brooks","twitter_card":"summary_large_image","twitter_creator":"@accordfincorp","twitter_site":"@accordfincorp","twitter_misc":{"Written by":"Brooks","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/#article","isPartOf":{"@id":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/"},"author":{"name":"Brooks","@id":"https:\/\/accordfinancial.com\/staging\/#\/schema\/person\/3351adeeb8bc595a40071cc72dd44d41"},"headline":"Prove Your Company&#8217;s Value Through Storytelling","datePublished":"2019-09-17T12:00:00+00:00","dateModified":"2020-11-15T22:47:32+00:00","mainEntityOfPage":{"@id":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/"},"wordCount":710,"image":{"@id":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/accordfinancial.com\/staging\/wp-content\/uploads\/2020\/09\/accord-news-2019-prove-companys-value.jpg","articleSection":["Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/","url":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/","name":"09\/17\/2019 | Prove Your Company's Value Through Storytelling | Accord Financial","isPartOf":{"@id":"https:\/\/accordfinancial.com\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/#primaryimage"},"image":{"@id":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/accordfinancial.com\/staging\/wp-content\/uploads\/2020\/09\/accord-news-2019-prove-companys-value.jpg","datePublished":"2019-09-17T12:00:00+00:00","dateModified":"2020-11-15T22:47:32+00:00","author":{"@id":"https:\/\/accordfinancial.com\/staging\/#\/schema\/person\/3351adeeb8bc595a40071cc72dd44d41"},"breadcrumb":{"@id":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/#primaryimage","url":"https:\/\/accordfinancial.com\/staging\/wp-content\/uploads\/2020\/09\/accord-news-2019-prove-companys-value.jpg","contentUrl":"https:\/\/accordfinancial.com\/staging\/wp-content\/uploads\/2020\/09\/accord-news-2019-prove-companys-value.jpg","width":2400,"height":1600,"caption":"accord news 2019 prove companys value"},{"@type":"BreadcrumbList","@id":"https:\/\/accordfinancial.com\/staging\/prove-your-companys-value-through-storytelling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/accordfinancial.com\/staging\/"},{"@type":"ListItem","position":2,"name":"Prove Your Company&#8217;s Value Through Storytelling"}]},{"@type":"WebSite","@id":"https:\/\/accordfinancial.com\/staging\/#website","url":"https:\/\/accordfinancial.com\/staging\/","name":"Accord Financial","description":"Business Loans &amp; Asset Based Lending","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/accordfinancial.com\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/accordfinancial.com\/staging\/#\/schema\/person\/3351adeeb8bc595a40071cc72dd44d41","name":"Brooks","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2e1ff102abfae0c699844535ea3bed5ded558d412b5c8f0a72d1fb5c9293c487?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2e1ff102abfae0c699844535ea3bed5ded558d412b5c8f0a72d1fb5c9293c487?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2e1ff102abfae0c699844535ea3bed5ded558d412b5c8f0a72d1fb5c9293c487?s=96&d=mm&r=g","caption":"Brooks"},"sameAs":["https:\/\/accordfinancial.com\/staging"],"url":"https:\/\/accordfinancial.com\/staging\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/accordfinancial.com\/staging\/wp-json\/wp\/v2\/posts\/1379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accordfinancial.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accordfinancial.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accordfinancial.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accordfinancial.com\/staging\/wp-json\/wp\/v2\/comments?post=1379"}],"version-history":[{"count":0,"href":"https:\/\/accordfinancial.com\/staging\/wp-json\/wp\/v2\/posts\/1379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accordfinancial.com\/staging\/wp-json\/wp\/v2\/media\/3615"}],"wp:attachment":[{"href":"https:\/\/accordfinancial.com\/staging\/wp-json\/wp\/v2\/media?parent=1379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accordfinancial.com\/staging\/wp-json\/wp\/v2\/categories?post=1379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accordfinancial.com\/staging\/wp-json\/wp\/v2\/tags?post=1379"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/accordfinancial.com\/staging\/wp-json\/wp\/v2\/location?post=1379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}