{"id":1393,"date":"2019-09-25T12:00:00","date_gmt":"2019-09-25T12:00:00","guid":{"rendered":"https:\/\/accord.galambos-dev.com\/?p=1393"},"modified":"2020-11-15T20:40:02","modified_gmt":"2020-11-16T01:40:02","slug":"creating-a-powerful-investor-story","status":"publish","type":"post","link":"https:\/\/accordfinancial.com\/staging\/creating-a-powerful-investor-story\/","title":{"rendered":"Creating a Powerful Investor Story"},"content":{"rendered":"\n
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When change is a constant<\/h2>\n\n\n\n
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Many companies struggle with their investor story due to a very simple reason: how to explain change. When a company is young, it often has a compelling story. Huddled over a bare light bulb in the basement, the founders built the company on a dream and a shoestring. Once a company has experienced success, it’s often difficult to find that one clear light that once drove the business and spark it into the next phase.<\/p>\n\n\n\n

For over forty years, Accord Financial has thrived through a pattern of evolution. The company has continually adapted to the marketplace, enhanced their range of solutions, and uncovered opportunities for growth. There have been several business acquisitions, management succession, and a rather dramatic change turning from a narrowly focused finance company into a broad-based lender to many different types of clients. With this never-ending pattern of change, the brand and investor story also needed to evolve. <\/p>\n\n\n\n

But according to Simon Hitzig, Accord Financial President and CEO, throughout all of these changes, the central purpose of the company has never wavered. \u201cWe love helping companies reach their potential. In fact, it\u2019s our core purpose,\u201d stated Simon. \u201cWe simplify access to capital so that our clients can thrive.\u201d <\/p>\n\n\n\n

With Accord, change is a positive. Change is what makes the company thrive. This focus, this passion for change, is what has formed the basis for the investor story, from the past to the present, regardless of what form the company takes. \u201cOur goal is to be a leading expert in our field, and at the same time, embrace change and successfully adapt over time,\u201d remarked Simon. \u201cEvolution is in our DNA and there\u2019s more work to do.\u201d<\/p>\n\n\n\n

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Articulating your company\u2019s brand story <\/h2>\n\n\n\n
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The best stories are typically about overcoming adversity. When you tell a story that embodies challenges, you create an experience that resonates. When you have conflict, you have drama. Drama creates attention. Unfortunately, most businesses try to hide any adversity or conflict they\u2019ve faced. The more upfront you are about your company\u2019s flaws, challenges, and obstacles, the more an investor can relate to your brand. The more someone can relate to you, the greater the emotional attachment, and the more someone will want to partner with you to help you succeed.<\/p>\n\n\n\n

Here\u2019s a simple list of questions to ask yourself before you craft your story:<\/p>\n\n\n\n