How Equipment Financing Can Power Business Growth, The Human Way
Growth doesn’t wait for perfect timing. It shows up as a sudden opportunity. An urgent upgrade. Or a machine that breaks down at the worst moment. That’s when most start searching for “equipment financing.” But what many actually need is not a loan, it’s clarity, strategy, and a partner who understands the full picture.
What We Don’t Talk About Enough
Equipment financing is not just for when budgets are tight. Done right, it protects cash flow, boosts productivity, and fuels growth.
Yet too many businesses delay the decision, believing financing is only for when credit is clean or cash is low. That mindset? It slows you down when you should be scaling up.
We work closely with clients, and we often see this firsthand. As Jennifer Okkerse, Credit Manager at Accord Financial, explains:
“The primary consideration revolves around the source of financing. Based on my experience, small business owners often have limited time to thoroughly evaluate financing options tailored to their current needs. This time constraint can lead them to default to familiar or convenient choices, such as financing through their existing bank or opting for offerings from equipment vendors. While these options may seem straightforward initially, they may not always be the most advantageous for the long-term health of the business.
Relying solely on a bank for all business financing can place significant pressure on that relationship. If the business encounters challenges, something quite common in the small business sector, the bank may not be as responsive or supportive as needed. Diversifying financing sources among trusted providers can help ensure stability and flexibility when needed most.
Vendor-provided financing, while convenient, is primarily a business product designed to benefit the vendor, not necessarily the small business owner. While it can be a viable option upon careful review, it is important to recognize that vendors prioritize ongoing business relationships with the vendor rather than the long-term success of the individual business.
Partnering with a specialized, non-bank finance provider, such as Accord, that can adapt and grow with your business, represents a strategic and beneficial approach.”
The Cost of Not Acting
Here’s what gets overlooked:
- Deals lost due to equipment delays
- Inefficiency from outdated assets
- Compounding costs from repairs that should’ve been replacements
The real risk? Doing nothing. And the reason we don’t talk about this enough is because the financing
conversation often gets reduced to rates and checklists.
But when done intentionally, equipment financing is not a backup plan. It’s a growth strategy.
Why Accord Financial Does It Differently
We’re not fast. We’re not simple. And we’re not built for easy.
We’re built for complexity.
For businesses with timelines that shift and realities that don’t fit a standard mold.
Where others use algorithms, we use experience. Where others say no, we pause and listen.
William Nurnberger, Vice President, Business Development & Originations, Canada Equipment Finance, puts it best, he’s seen deals that looked too messy on paper, yet led to some of the most successful outcomes. “It’s all about the story, business is not easy, even when it’s good it’s still messy. So you take away the noise, look past the chaos, and there is a business, in our case a Canadian business, built for the most part from the ground up. And for a multitude of different reasons someone needs help, and that’s what we do, that’s what drives us to find yes. Not every company that comes our way is a yes, not every deal is a no, we are not looking for perfect we are looking for good, the good beyond the messy.”
We don’t follow formulas. We follow your story.
So no, it’s not just about the equipment. It’s about what that equipment can make possible.
And at Accord Financial, we don’t just finance assets. We finance ambition.